Wine Bar Business Plan

9 Chapter Business Plan Template in MS Word, Google Docs and MAC Pages
Pitch Deck Template in PowerPoint, Keynote & Google Slides
5 Year Financial Model Template in MS Excel, Google Sheets and MAC Numbers
Financial Dashboard Template in MS Excel, Google Sheets and MAC Numbers
Business Model Canvas Template in MS Excel, Google Sheets and MAC Numbers
SWOT Analysis Template in MS Excel, Google Sheets and MAC Numbers
Competitive Analysis Template in MS Excel, Google Sheets and MAC Numbers

I.- Wine Bar Executive Summary

Business Overview

[Company Name], located at [insert location here], is a wine bar with a wine bar business plan that focuses on providing unique and fine wines to the surrounding community. The Company will strive to offer its customers a one-of-a-kind experience as well as the greatest selection of wine options available in the area. The Company’s flagship bar will foster a friendly, pleasant, and warm ambiance explicitly tailored for socializing and networking.

Services

[Company Name]’s wine bar business plan seeks to offer a comprehensive range of red wines, white wines, rosé and sparkling wines, distilled spirits, beer, non-alcoholic beverages, and food and snacks.

Customer Focus

[Company Name] will primarily serve residents, aged 21 and above and who live within a 10-mile radius of the business location. The demographics of our target market, highlighted in our wine bar business plan, include 509,000 residents with an average income of $52,600. 41.6% of our target market is married, while 49.6% hold management positions, and the median age is 34 years old.

Management Team

[Company Name] is led by [Founder’s name], who has been in the bistro and bar business for [x] years. While [Founder] has never run a wine bar himself, he has an extensive experience and in-depth knowledge of managing a wine bar, including the operations side, such as running day-to-day operations as well as handling the business management side (e.g., staffing, marketing, etc.) and has used his experience to create an in-depth wine bar business plan.

Success Factors

[Company Name] is qualified to succeed due to the high demand for the business within the community, the company’s location, our management team, a wide variety of offerings, and the history of success of wine bar businesses within the United States.
Currently, there is a high demand for wine bars in the community. In addition, the company performed a wine bar feasibility study and surveyed the local population, where they received highly positive feedback pointing towards an explicit demand for the services, supporting the business after launch.
Additionally, the Company’s location is in a high-volume area and thus is highly convenient to significant numbers of passersby each day. Our management team further increases the likelihood of success as the team has been highly successful within the bar and bistro business. [Company Name] will also be offering a wide range of assorted wines both from the United States and other parts of the world.
Finally, the wine bar business is a proven business and has succeeded in communities throughout the United States.

Financial Highlights

[Company Name] is currently seeking $350,000 to launch a wine bar business plan. Specifically, $150,000 will be used for store design, while $200,000 will pay for marketing, salaries, and lease costs until [Company Name] reaches break-even.

II.- Wine Bar Business Overview

Who is [Company Name]?

[Company Name], located at [insert location here], is a new wine bar focused on providing unique, quality wines in an enjoyable environment. [Company Name] has created a wine bar business plan that focuses on a well-designed interior with modern furnishings, high-end light fixtures, and sleek finishes. The Company will strive to transform the wine experience for consumers while creating a unique and distinctive brand identity for itself.

The Company will offer a comprehensive range of red wine, white wine rose, and sparkling wine for immediate consumption, wine tastings, small bites and snacks, and creative cocktails. The Company will provide customers unprecedented access to both high-end and mainstream wines from the United States and all around the world.
While the wine bar will be the Company’s primary revenue center, [Company Name] will also be doing wine delivery and catering services.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for wine who has created a wine bar business plan that seeks to provide an upscale place for wine fanatics by offering a wide selection of unique wines in one place. [Company Name] will become the best wine bar in [Location], offering the highest quality and pleasant wine experience.

Upon surveying the local customer base, performing a wine bar feasibility study, and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the wine bar.
Since incorporation, the company has developed the company’s name, logo, and website, determined the list of products to be offered, determining equipment and inventory requirements, began recruiting key employees with experience, identified 15 potential suppliers, and received preliminary interest from them.

[Company Name]’s Products/Services

The Company will provide customers unprecedented access to both luxury and mainstream brands, at fair and affordable prices. Below is [Company Name]’s initial list or product categories:

• Red wines


• White wines


• Rose and sparkling wines


• Distilled spirits


• Beer


• Non-alcoholic beverages


• Food and snacks

III.- Wine Bar Industry Analysis

Highlighted in [Company Name]’s wine bar business plan is how the company competes against small, individually owned wine bars and major regional or national chains. There are 1,610 wine bar businesses in the US and the market size is $2 billion. The wine bar industry in the US has a low market share concentration and has no major players with a market share of greater than 5%.

Growing wine consumption and expenditure on alcohol leads to increased demand for wine bars. Per capita expenditure on alcohol is expected to increase, representing a potential opportunity for the industry. The increasing popularity of wine among young alcoholic beverage consumers has significantly benefited the industry, particularly across metropolitan areas.

In the early part of the millennium, wine bars became very popular and started popping up in many metropolitan neighborhoods across major cities in the United States of America. Wine bars now compete with local hangouts such as coffee shops and local bars. The wine bar sensation offers the taste before people buy philosophy.

What you Get in Your Wine Bar Business Plan Package

IV.- Wine Bar Customer Analysis

Profile of Target Market

[Company Name] has created a wine bar business plan that will serve the residents of [company location] and the immediate surrounding areas.
The area residents serve are affluent and are expected to spend more on wine per capita than the national average.

Demographics

The precise demographics of the town in which our retail location resides are as follows:

Customer Segmentation

High income [Company Name] has created a wine bar business plan that will primarily target high-income individuals, local professionals, and residents living within the local area.
[Company Name] will attract people with high income who enjoy drinking wine and have the disposable income to spend more on wine per capita than the national average. We will also attract local professionals who work in offices within a quarter-mile of our location, and we expect a fair portion of these individuals to frequent the establishment from 5:00 pm on.
Finally, approximately 1,000 residents live near the surrounding area and a majority will frequent the establishment.

V.- Wine Bar Competitive Analysis

Direct & Indirect Competitors

Based on the wine bar feasibility study performed by the founders, our three main competitors will be Downtown Wine Bar, Total Wines, and The Local Wine Bar.
Downtown Wine Bar is the town’s most familiar wine bar and has been in business for 7 years. Downtown Wine Bar offers a wide array of services that one would expect from a wine bar. Besides having a wine bar, Downtown Wine Bar also offers to sell the wine on the online platform. The bar serves its customers every type of beverage ranging from wines, and beers to champagne along with snacks.

Total Wines provides its customers with 700 selected wines that they can choose in the bar. Total Wines offers red wines, white wines, sparkling wines, craft beer, and quick bites in their product portfolio. The company also sells wine accessories like decanters, as well as cigars, and other products.

Finally, The Local Wine Bar was established in 2016 and is one of the finest wine bars in the area. The Local Wine Bar’s current location is in [location], which is filled with restaurants, pubs, and salons. The bar’s inventory includes hundreds of wines, liquor, and beer, and a walk-in wine room containing some rare bottles. The Local Wine Bar caters to a high-end clientele looking for a fine wine and dining experience.

What you Get in Your Wine Bar Business Plan Package

Competitive Advantage

Highlighted in its wine bar business plan, [Company Name] enjoys several advantages over its competitors including its management team, a high-end focus, relationships, and location.
The Company’s management team has [x] years of business and hospitality experience that allows them to serve customers in an improved and more sophisticated manner than the competitors. Complementing the company’s management team is its high-end focus. [Company Name] will focus on high-end wine and liquor lovers, which is a fast-growing market segment by revenue.
Further, having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers, and other influences. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
Finally, [Company Name]’s location is near the center of town, giving the company access to people going to and leaving the colleges, clubs, bars, and passersby shopping in the city.

VI.- Wine Bar Marketing Plan

The [Company Name] Brand

[Company name]’s wine bar business plan focuses on positioning itself as a respectable, upper-middle-market competitor in the wine bar industry. Customers can expect the finest wine and dining experience at the company’s upscale establishment.
The [Company Name] brand will focus on its unique value propositions which include a convenient location, personalized, curated wine and craft beer selections in an intimate environment, rotating products to offer the latest selections, a comfortable, customer-focused environment, and excellent customer service.

Promotions Strategy

[Company Name] has created a wine bar business plan with its largest target market being residents living within a 10-mile radius of the location, aged 21 and above. The Company’s promotions strategy to reach the audience includes pre-opening events, advertisements, public relations, social media marketing, word of mouth marketing, and special offers.

Before opening the wine bar, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area. We will also advertise in print publications like newspapers, magazines, etc. This is an excellent way for businesses to connect with their audience. The Company will advertise its bar and bar offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

To build a fantastic public relations rapport, [Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like podcasts, television stations, radio shows, etc. We will also seek to build relationships through social media marketing as this is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of different wine types and post customer reviews that will increase audience awareness and loyalty.

Finally, [Company Name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try its products for the first time. We will also seek to boost marketing through offers and incentives as this is an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The Company will introduce special offers and a happy hour scheme to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Pricing Strategy

Pricing strategy is one of the most important functions that any business can plan for attracting customers. Prices are a foundational element of a company’s revenues and if managed carefully, they can generate high profits. Because of the importance of pricing, our team performed a wine bar feasibility study with a heavy focus on finding the right pricing model for our target market to ensure we will see a positive wine bar financial projection.
[Company Name]’s pricing will be appropriate for the high quality and level of service associated with the bar, so customers feel they receive great value. The customer can expect to receive quality wine and dining service at a more affordable price than what they pay at an ultra-premium wine bar.

VII.- Wine Bar Operations Plan

[Company name] will carry out its day-to-day operations primarily on a walk-in basis, but it also takes reservations. To execute [Company Name]’s wine bar business plan, the company needs to perform many functions, including service functions and administrative functions. [Company Name] will hire roles to fulfill service functions including bartenders, line cooks, waiters, hostesses, and bussers. We will also hire for administrative function needs that include legal, marketing, bookkeeping, etc., people who can source suppliers and manage supplier relations, inventory management, and hiring and training staff.

What you Get in Your Wine Bar Business Plan Package

Milestones

[Company Name] expects to achieve the following milestones in the following [] months:

VIII.- Wine Bar Management Team

[Company Name] is led by [Founder’s Name], who has been in the bar and bistro business for xx years. While [Founder] has never run a wine bar himself, he has extensive experience and in-depth knowledge of managing a wine bar. [Founder]’s experience includes wine trends, staffing, marketing, running day-to-day operations, and business development. With his extensive experience in mind, [Founder] created an in-depth wine bar business plan that is sure to be as successful as his experience.
[Founder] has personal relationships with a variety of suppliers. [Founder] graduated from the University of ABC, where he majored in Business.

Hiring Plan

[Founder] will serve as the CEO. To launch the wine bar business plan, the company will need to hire [Number] of bar managers, [Number] of bartenders, [Number] of accountants and cashiers, [Number] of waters, [Number] of bussers, and [Number] of security officers.

IX.- Wine Bar Financial Plan

[Company Name]’s wine bar business plan shows how its revenues will come from the patrons of the wine bar. The major costs for the company will be the cost of remodeling the infrastructure and the salaries of the staff. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market. Moreover, rent for the prime location is also one of the notable cost drivers for the [Company Name].

Capital Requirements and Use of Funds

[Company Name] is currently seeking $350,000 to launch a wine bar business plan. Specifically, $150,000 will be used for store design, while $200,000 will pay for marketing, salaries, and lease costs until [Company Name] reaches break-even.

Wine Bar Financial Plan Sources And Uses Report

Key Assumptions

The following table reflects the key revenue and cost assumptions made in the financial model:

Wine Bar Financial Plan Core Inputs

Wine Bar Financial Plan Top Revenues Report

Wine Bar Financial Plan Top Expenses Report

Wine Bar Financial Plan Income Statement

Wine Bar Financial Plan Cash Flow Statement

Wine Bar Financial Plan Balance Sheet Statement