Tattoo Shop Business Plan

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This simple, professional, and easy-to-use Tattoo Shop MS Word Business Plan Template allows you to create a Simple Small Business Plan For Tattoo Shop in an attractive way that can surely persuade your investors. The short business plan outline will merely be an outline with the probability of expansion in the future. Things to see include:
  • Short and Precise Executive Summary emphasizing your action plan
  • Goals of your Business
  • Ultimate consumer-base and your product or service details
  • Short analysis differentiating you from your opponents
  • Sales/Revenue forecasting, Profit & loss analysis, and Balance Sheet analysis
  • Confidential agreement on Bonus/perks to safeguard your ideas and business.


You can fix your brand as specific as you want, including colors, fonts, and graphics.

What you Get in Your Tattoo Shop Business Plan Package


9 Chapter Business Plan Template in MS Word, Google Docs and MAC Pages
Pitch Deck Template in PowerPoint, Keynote & Google Slides
5 Year Financial Model Template in MS Excel, Google Sheets and MAC Numbers
Financial Dashboard Template in MS Excel, Google Sheets and MAC Numbers
Business Model Canvas Template in MS Excel, Google Sheets and MAC Numbers
SWOT Analysis Template in MS Excel, Google Sheets and MAC Numbers
Competitive Analysis Template in MS Excel, Google Sheets and MAC Numbers


Use this Tattoo Shop Financial Model Demo As An Example



Tattoo Shop Financial Model in Excel, Google Sheets and Numbers

Our Tattoo Shop financial plan template excel incorporates the three core financial statements of a firm, the Profit & Loss, the Balance Sheet, and the Cash Flow, into a single dynamic and integrated financial prediction model. Even while there are Financial Models that solely utilize the Profit & Loss, they frequently distort a company's complete financial picture. As a result of using all three main Financial Statements, it is possible to do scenario planning, indicating how altering a tiny section of your company model can effect your profitability; assets; liabilities; equity; and cash flows.



Use this Tattoo Shop Financial Model Demo As An Example



I.- Tattoo Shop Executive Summary



Business Overview

[Company Name] is a tattoo shop located in [location] that specializes in high quality tattoo services. [Company Name] meets the needs of the surrounding community and offers unique, high-end, custom tattoos in a laid-back, clean, and safe environment. [Company Name] strives to guarantee customers receive the tattoo they want regardless of style. [Company Name] has established a successful plan to start a tattoo shop based on their success.

Services

The Company will provide the following services to its customers:

  • Designing customized tattoos

  • Predesigning tattoos

  • Maintenance and aftercare tattoo services

  • Administering permanent makeup tattoos

  • Laser tattoo removal services

  • Other related consulting and advisory services



Customer Focus

[Company Name] will primarily offer its services to residents living within a 5-mile radius of its location. Demographics of the local population include 27,349 female residents, 16,345 male residents, an average income of $45,800, and a median age of 30 years. [Company Name] has based its tattoo shop financial plan on these demographics.

Management Team

[Company Name] is led by [Founder’s name}, who has been in the tattoo industry for [X] years. While apprenticing, [Founder’s Name] acquired an in-depth knowledge of how to design tattoos and requirements regarding health regulations specific to the industry. [Founder’s name] also worked in a tattoo shop alongside a professional tattooist where [He/She] gained a deep understanding of how to start, manage, and run a tattoo shop before starting [Company Name]. Here, [Founder’s Name] has further gained additional knowledge of how to successfully run a tattoo shop and how to layout a tattoo shop financial plan.

Success Factors

Company Name] is qualified to succeed for many reasons. Currently, there is a high demand for tattoo services in the community and opening a tattoo shop will meet these needs. [Founder’s Name] also surveyed the local population and received reassuring feedback pointing to a direct need for the opening of a tattoo shop, demand for the products, and support of the business after its launch.

The company’s location is in a heavily trafficked area that will provide a convenient location for young adults visiting the area. [Founder’s Name] and [his/her] team has a proven history of success in the business. Market trends also point to an upward trending movement as public figures have popularized the tattoo industry. Finally, the upscale tattoo business is proven and has seen success within communities throughout the United States. Tattoo shop's cash flows are generally positive and when combined with the right management team and the appropriate tattoo shop financial plan can turn a profit quickly.

Financial Highlights

[Company Name] is currently seeking $370,000 in funding to launch its tattoo shop. $250,000 of these funds will be used to design/ build, while the remaining $120,000 will be used to pay for marketing, salaries, and lease costs until [Company Name] breaks even. Thanks to our tattoo shop financial projections, we are confident in these assumptions and anticipate success in opening a tattoo shop.

Tattoo Shop Financial Plan Core Financials Report


II.- Tattoo Shop Business Overview



Who is [Company Name]?

Located at [Insert Location Here], [Company Name] seeks to create value for customers by offering a new, upscale tattoo shop focused on professional tattoo services while providing a modern environment within the community. [Company Name] will showcase a well-designed interior with a full-featured waiting area where customers can expect a judgement free, cralogeative, and an open-minded environment.

According to [Founder’s Name], and their findings regarding how to run a tattoo shop successfully, the primary focus of [Company Name] will be designing customized tattoos where customers can either provide a picture or describe what they are seeking for their next tattoos. Additionally, customers will have the option to choose a design from the cat of tattoo designs which consist of traditional, neo-traditional, realistic, watercolor, Japanese, tribal, and blackwork tattoos. [Company Name] will also provide aftercare and maintenance tattoo services, consultations, and advice on appropriately caring for tattoos.

[Company Name] will uphold the highest standards and meet clients' needs precisely and competently by hiring artists who are certified, creative, and highly experienced in and around [insert location here] and the surrounding area. Each of these value drivers is sure to add value when planning a successful tattoo shop business plan.

[Company Name]’s History

[Founder’s Name] is an entrepreneur who has a passion for tattoos and providing clients with a pleasant and convenient tattooing experience. Thanks to the wide selection of tattoo options, [Founder’s Name] is happy to meet the needs of everyone in one place. Because of his skill and ability to meet the needs of a large consumer base, [Company Name] will become a known tattoo shop in [Location] where a complete tattoo experience will be met.

After examining the local community and finding a potential location, [Founder’s Name] incorporated [company name] as an S-corporation on [Date of incorporation]. As the initial location has been selected and [Founder’s Name] is doing necessary dye diligence on each property and local market, they are confident in finding the most desirable location for opening a tattoo shop and creating the best tattoo shop startup budget.

Since incorporating [Company Name], [Founder’s Name] has found office space and signed a letter of intent to lease, developed the company’s name, logo, and website, created a list of tattoo designs, determined equipment, and inventory requirements, and started recruiting key employees with experience in the tattoo industry.

Use this Tattoo Shop Business Plan Sample As A Guideline



[Company Name]’s Products/Services

The Company provides the following tattoo services:

  • Designing customized tattoos

  • Predesigning tattoos

  • Maintaining aftercare tattoo services

  • Administering permanent makeup tattoos

  • Laser tattoo removal services

  • Other related consulting and advisory services



III.- Tattoo Shop Industry Analysis



[Company Name]’s competitors are small, individually owned tattoo shops and major regional or national chains. There are 29,235 Tattoo Artists businesses in the United States, an increase from 6.2% last year, and the tattoo industry generated an estimated $1.7 billion in revenue. Tattoos and body are within the U.S. have seen an upwards trend with Millennials driving industry growth. The industry also includes body piercing and tattoo removal is estimated to be worth $3 billion and is expected to continue seeing a strong upward growth trend.
Additionally, the industry has seen growth over the last few years that are related to popular culture, which includes tattoo-related television programs and the availability of customized tattoos with intricate designs rather than predesigned tattoos.

The tattoo artists industry is expected to grow as the U.S. population is expected to become increasingly more tattooed. Cultural and religious taboos surrounding tattoos and people having tattoos on their bodies have significantly decreased, leading to strong growth in demand for tattoo artists. It is also becoming more popular for tattooists or tattoo studios to expand on their current designs by working on 3D tattoos while going beyond having a tattoo design catalog. Tattoo shops are also leveraging social media platforms such as Instagram, Facebook, Twitter, and YouTube, etc., to exhibit their tattoo designs.

Thanks to the current growth surrounding the tattoo shop industry it is extremely important for entrepreneurs to know how to run a tattoo shop, know tattoo shop startup costs, and understand tattoo shop financial plans to better meet their customer base and see a successful shop launch.

Use this Tattoo Shop Business Plan Sample As A Guideline



What you Get in Your Tattoo Shop Business Plan Package


9 Chapter Business Plan Template in MS Word, Google Docs and MAC Pages
Pitch Deck Template in PowerPoint, Keynote & Google Slides
5 Year Financial Model Template in MS Excel, Google Sheets and MAC Numbers
Financial Dashboard Template in MS Excel, Google Sheets and MAC Numbers
Business Model Canvas Template in MS Excel, Google Sheets and MAC Numbers
SWOT Analysis Template in MS Excel, Google Sheets and MAC Numbers
Competitive Analysis Template in MS Excel, Google Sheets and MAC Numbers


IV.- Tattoo Shop Customer Analysis



Profile of Target Market

[Company Name] will serve the residents of [company location] and its surrounding areas.
The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality service.

Use this Tattoo Shop Business Plan Sample As A Guideline



Demographics

The precise demographics of the town in which our retail location resides are as follows:

Tattoo Shop Financial Plan Demografics Analysis


Customer Segmentation

[Company Name] has created a tattoo shop business plan that targets high-income individuals, young people, and celebrities/public figures. High-income individuals who are aware of fashion trends have the disposable income necessary to frequent our shop. Additionally, [location] has a large population of young people seeking tattooing services. A study published in the U.S. National Library of Medicine found that 69% of students polled obtained a tattoo and/or body piercing between the ages of 18 and 22 while in college and this is a large population within our community.

Finally, [Company Name] will contact celebrities and public figures who use tattoos for self-expression to seek additional business from these customers and their followers. [Company Name] has created a tattoo shop financial plan that includes the costs of marketing toward these groups while also considering the upfront cost of seeking out celebrities and public figures who would be willing to work with our business.


V.- Tattoo Shop Competitive Analysis



Direct & Indirect Competitors

Tattoo Art, Body Ink, and Classic tattoos are three popular shops within the local area. Tattoo Art has been operating for [XX] years and offers general services one would expect from a tattoo shop. Tattoo Art also offers piercing services and has built a successful tattoo shop with a focus on customer satisfaction. Because of its customer-centric business model, Tattoo Art continues to grow by the day. Tattoo Art’s financial model is also geared toward those wanting a middle-priced option for their tattoo designs however their pricing model does is at least 50% of the high-end tattoo offerings that [Company Name] plans to obtain.

Body Ink maintains a database of thousands of tattoos and tattoo designs that customers can browse through in the comfort of their own homes and in one central location. Body Ink’s approach also makes it easy for its customers to find what they are looking for however, due to the layout and the number of tattoo options, customers are faced with a sensory overload.

Classic Tattoo was founded in [XX] and has built a solid reputation for treating its clients right. Located in [Insert Location], Classic tattoo is near several restaurants, pubs, salons, and barbershops. Classic Tattoo services the high-end client seeking to be tattooed by artists who are innovative and who can provide a tranquil environment compared to that of a normal tattoo shop.

Use this Tattoo Shop Business Plan Sample As A Guideline



What you Get in Your Tattoo Shop Business Plan Package


9 Chapter Business Plan Template in MS Word, Google Docs and MAC Pages
Pitch Deck Template in PowerPoint, Keynote & Google Slides
5 Year Financial Model Template in MS Excel, Google Sheets and MAC Numbers
Financial Dashboard Template in MS Excel, Google Sheets and MAC Numbers
Business Model Canvas Template in MS Excel, Google Sheets and MAC Numbers
SWOT Analysis Template in MS Excel, Google Sheets and MAC Numbers
Competitive Analysis Template in MS Excel, Google Sheets and MAC Numbers


Competitive Advantage

[Company Name] enjoys several advantages over its competitors including management, relationships, great service, and its location. [Company Name] has focused on successfully running a tattoo shop and opening its tattoo shop on its management team. The management team has [XX] years of business and marketing experience that allows the team to market and serve customers in an improved and sophisticated manner when compared to its competitors.

Relationships also provide an advantage to [Company Name] as [Founder’s Name] has lived within the community for XX years. [Founder’s Name] is also familiar with local leaders, newspapers, and other influencers, therefore [Company Name] will have the advantage of quickly being able to create brand awareness and an initial customer base.

Finally, [Company Name] offers great services at an affordable price and in a great location. Our business has focused on an affordable tattoo shop business plan model and seeks to provide premium services that equal our most premium competitors at an excellent price. Our location is also centrally located, therefore giving access to people going to and leaving colleges, clubs, bars, and passerby’s shopping in the city.

- Location: [Company Name]’s location is near the center of town, giving the company access to people going to and leaving the colleges, clubs, bars, and passersby shopping in the city.


VI.- Tattoo Shop Marketing Plan





Use this Tattoo Shop Business Plan Sample As A Guideline



The [Company Name] Brand

[Company Name] has opted to start a tattoo shop with a business model that focuses on positioning itself as a respectable, upper-middle-market competitor within the industry. Customers will receive professional tattoo services from a skilled tattoo artist who is priced between discount tattoo services and high-end establishments. [Company Name]’s will further focus on offering a wide collection of tattoo designs for both men and women, a convenient location, moderate price points, excellent customer service, and a comfortable and customer-focused environment. Due to our business model [Founder’s Name] anticipates running a successful tattoo shop with positive cash flow.

Promotions Strategy

[Company Name] expects to target customers living within a 5-mile radius with a promotion strategy focused on pre-opening events, advertisements, public relations, local publications, social media and word of mouth marketing, and special offers. Pre-opening events will be geared toward prospective customers, local merchants, and press contacts to create excitement and awareness for [Company Name]’s opening. Advertisements will be launched in publications such as newspapers and magazines as these are great avenues for businesses to connect with their audience. To ensure we see a successful start to our tattoo shop, we will also advertise our offerings in popular magazines, news dailies, industry magazines, and journals as these can help increase brand visibility. Additionally, we will seek to publicize our tattoo shop in local publications where our opening will be announced several weeks in advance through publicity pieces in local newspapers and publications. We will run regular advertisements in our local publications to maintain exposure to relevant markets by publicizing pieces in community newspapers, college publications, fashion programs, and similar channels. [Company Name] will build public relations by hiring an experienced PR agency/professional who can boost our brand visibility within our target market. The ideal PR firm or professional will seek to garner stories about our company and our offerings in various media outlets such as newspapers, podcasts, television stations, and radio shows.

Regarding social media and word of mouth marketing, [Company Name] will have a heavy focus on social media as this is an extremely cost-effective and practical way of marketing and improving brand visibility. [Company Name] will use social media to produce engaging content for prospective customers who are seeking different tattoo designs and a business with customer reviews. A heavy focus on social media will increase audience awareness and loyalty as our team can engage with prospective clients, current clients, and business partners. [Company Name] plans to use Facebook, Instagram, Twitter, and LinkedIn. Further, our tattoo shop artists will encourage word-of-mouth marketing from loyal and satisfied clients as recommendations to potential clients as this will provide additional growth opportunities for our tattoo shop business. [Company Name] will incentivize word-of-mouth marketing to existing customers by allowing friends to come and try our service for the first time.

Finally, special offers will be accessible to new and repeat customers. These special offers will be quite advantageous for our team in the long run as incentives are a great way to replenish the expected churn in customers who are lost each year from finished tattoo projects.

Each of these marketing avenues being appropriately applied will surely assist in a successful tattoo shop business plan!

Pricing Strategy

One of the most important functions of any successful tattoo shop business plan, that will be sure to attract customers, is a great pricing strategy. Because prices are the foundation of a company’s revenue, and appropriately managed pricing system will generate high profits. [Company Name]’s tattoo shop pricing model will be moderate so customers feel they receive great value when investing in our tattoo services. The customer will receive the highest quality tattoo services for a more affordable price than our ultra-premium tattoo shop competitor.


VII.- Tattoo Shop Operations Plan



[Company Name] will focus on structuring its day-to-day operations for its tattoo shop business model with scheduled appointments as its priority. Walk-in customers will be served as soon as possible however customers with appointments will hold priority. Waiting customers can entertain themselves in the waiting area where features such as television, popular magazines, and the latest tattoo designs will be offered.

To successfully launch [Company Name]’s business model, several functions will need to be performed. [Company Name] has put together a tattoo shop business model that requires the employment of those capable of performing service functions including tattoo artists, maintenance personnel, and a receptionist. We will also employ individuals who can perform the administrative functions and therefore will need to employ individuals able to handle general and administrative functions including legal, marketing, bookkeeping, etc., inventory management, and hiring and training staff.

Use this Tattoo Shop Business Plan Sample As A Guideline



What you Get in Your Tattoo Shop Business Plan Package


9 Chapter Business Plan Template in MS Word, Google Docs and MAC Pages
Pitch Deck Template in PowerPoint, Keynote & Google Slides
5 Year Financial Model Template in MS Excel, Google Sheets and MAC Numbers
Financial Dashboard Template in MS Excel, Google Sheets and MAC Numbers
Business Model Canvas Template in MS Excel, Google Sheets and MAC Numbers
SWOT Analysis Template in MS Excel, Google Sheets and MAC Numbers
Competitive Analysis Template in MS Excel, Google Sheets and MAC Numbers


Milestones

[Company Name] expects to achieve the following milestones in the following [] months:

Tattoo Shop Financial Plan Milestones


VIII.- Tattoo Shop Management Team



Although [Founder] has never run a tattoo store himself, he is more than capable of opening a tattoo shop due to his extensive experience within the industry. Having been in the tattoo business for XX years, [Founder] has both provided tattoo services and worked in major studios over the previous XX years. Additionally, [Founder] has a thorough understanding of the tattoo business which includes an understanding and/or experience in graphic design, illustration, digital arts, art history, and critical knowledge of health and hygiene.

[Founder] has also built an excellent name and maintains various professional relationships with highly skilled tattooists throughout the community. Having graduated from the University of ABC where he majored in the Arts, [Founder] has all the necessary skills to properly execute a tattoo shop business plan and open a successful tattoo shop.

Use this Tattoo Shop Business Plan Sample As A Guideline



Hiring Plan

Initially, [Founder] will serve as the store manager and will hire [number] tattoo artists, [number] receptionist(s), and an operations manager. This portion of the staffing profile will be necessary for opening a tattoo shop. Additional tattoo artists and an additional assistant manager who will help with day-to-day operations will be hired according to demand and operational maturity once the tattoo shop financial plan is available for review and if found necessary.


IX.- Tattoo Shop Financial Plan



Based on our tattoo shop financial plan and an extensive understanding of the tattoo shop industry [Founder’s Name] understands [Company Name]’s primary source of revenue will come from services rendered. Major costs of the company will be staff salaries, as tattoo artists are paid through a combination of salaries and commission. Further, we plan to reward staff for their performance to retain our specialists and continue to develop our tattoo shop business plan. Throughout the initial years, [Company Name]’s marketing expenditures will be high as we establish ourselves within the market.

Use this Tattoo Shop Financial Model Demo As An Example



Capital Requirements and Use of Funds

[Company Name] has analyzed the opportunity and has created a tattoo shop business plan template that requires financing of $370,000. $250,000 of the funds will be utilized for store design and building while the remaining $120,000 will be used for working capital and will pay for marketing, salaries, and lease costs until [Company Name] breaks even.

Tattoo Shop Financial Plan Sources And Uses Report



Tattoo Shop Financial Plan Sources And Uses Report


Key Assumptions

The following table reflects the key revenue and cost assumptions made in the financial model:

Tattoo Shop Financial Plan Core Inputs



Tattoo Shop Financial Plan Core Inputs Report


Tattoo Shop Financial Plan Top Revenues Report



Tattoo Shop Financial Plan Top Revenues Report


Tattoo Shop Financial Plan Top Expenses Report



Tattoo Shop Financial Plan Top Expenses Report


Tattoo Shop Financial Plan Income Statement



Tattoo Shop Financial Plan Income Statement Report


Tattoo Shop Financial Plan Cash Flow Statement



Tattoo Shop Financial Plan Cash FLow Report


Tattoo Shop Financial Plan Balance Sheet Statement



Tattoo Shop Financial Plan Balance Sheet Report

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Tattoo Shop Business Plan

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