Pizza Business Plan

9 Chapter Business Plan Template in MS Word, Google Docs and MAC Pages
Pitch Deck Template in PowerPoint, Keynote & Google Slides
5 Year Financial Model Template in MS Excel, Google Sheets and MAC Numbers
Financial Dashboard Template in MS Excel, Google Sheets and MAC Numbers
Business Model Canvas Template in MS Excel, Google Sheets and MAC Numbers
SWOT Analysis Template in MS Excel, Google Sheets and MAC Numbers
Competitive Analysis Template in MS Excel, Google Sheets and MAC Numbers

I.- Pizza Executive Summary

Business Overview

[Company Name] is a new pizza restaurant that is located in the neighborhood of [location]. It will offer its services to residents, businesses and local schools within the area. The restaurant will primarily serve dine-in customers, although delivery and pick-up services will also be available.

[Founder’s Name], who is the founder of [Company Name] pictures the restaurant to be a place where families can come together to enjoy a range of pizza options.[Founder's Name] has worked as a chef for a major restaurant chain. What motivated him to start up his own pizza restaurant was after noticing that [location] only had one pizza restaurant.

Services

[Company Name] will serve its customers, a full menu of pizzas, salads, sandwiches, and desserts. Thin crust, pan, and stuffed pizzas are available on the pizza options. On the other hand, traditional Italian dishes including spaghetti and meatballs, fettuccine alfredo, and lasagna are available as pasta selections.

Also, the sandwiches available include Italian beef, sausage, and chicken parmesan. Private events and catering are also available at the restaurant.

Customer Focus

Residents who live within a 15-mile radius of our restaurant will be served by [Company Name]. These customers have the following demographics:

• 31,268 residents


• Average income of $69,350


• 51.9 percent of married individuals


• 47.3 percent in Management .and Professional occupations


• Median age of 36 years

Management Team

The founder of the company , [Founder’s name] will be the company’s restaurant manager. He has 15 years of experience in the restaurant sector. He fully understands what it takes to run a restaurant business from the operations down to the standard procedures involved in the business. He also has leadership and customer service experience.

Success Factors

The possibility for [Company Name] to succeed is high because of the following reasons:

• At the moment, there are only a few pizza restaurants in the area where our company is located. Furthermore, we conducted a survey of the surrounding population and obtained overwhelmingly good responses, with people expressing a strong desire to patronize our business once it opens.


• Our company is located in a high-traffic region . Thus, it will be easier for a large number of passersby to have access to our services every day.


• In the restaurant industry, the management team has a proven track record of successful accomplishments.


• The pizza business is generally known to be a profitable business in U.S communities according to the pizza business profit margin.

Financial Highlights

The pizzeria startup budget for [Company Name] is $370,000. This funding we are currently looking for will be used to cover expenses such as capital expenditures, staff salaries, marketing costs and working capital according to the pizza business plan.

However, below is the breakdown of how the startup capital will be used:

• $250,000 : the pizza restaurant construction and design


• $120,000 : for working capital to cover for marketing, staff salaries and lease cost until [Company Name] gets to the break-even point according to pizzeria financial model.

II.- Pizza Business Overview

Who is [Company Name]?

[Company Name] is a new pizza restaurant that is located in the neighborhood of [location]. It will offer its services to residents, businesses and local schools within the area. The restaurant will primarily serve dine-in customers. It will also provide delivery and pick-up services to its customers.

[Company Name] will provide its customers with a full menu of pizzas, salads, sandwiches, and desserts. Thin crust, pan, and stuffed pizzas are available on the pizza options. The pasta selections on the other hand include traditional Italian dishes such as spaghetti and meatballs, fettuccine alfredo, and lasagna are available as pasta selections.

Also, the sandwiches available include Italian beef, sausage, and chicken parmesan.Private events and catering are also available at the restaurant.

[Company Name]’s History

[Founder’s Name] is the founder of [Company Name]. [Founder's Name] has 15 years of experience in the restaurant industry, having worked in the industry for that number of years. What motivated him to start up his own pizza restaurant was after noticing that [location] only had one pizza restaurant.

[Company Name] was incorporated by [Founder's Name] on [date of incorporation]. However, the following achievements have been made since the company's incorporation:

• Created the company’s name, logo and website


• Designed the menu


• Established requirements for equipment and inventory


• Started employing major personnel that have experience in the restaurant sector.

[Company Name]’s Products/Services

Below is [Company Name]’s initial menu classified under the following main categories:

• Pizza


• Pasta


• Sandwiches


• Dessert


• Drinks

III.- Pizza Industry Analysis

In the past five years, there has been substantial growth in the pizza sector. The factor behind this growth is the increase in customer spending and changing preferences. However, as unemployment falls and economic circumstances get better, consumer spending is predicted to rise by 2.9 percent on an yearly basis. Thus, benefitting the pizza sector.

In the last five years, the sector has changed due to change in customer choices. This is because Americans are now more conscious of their health and the type of foods they consume. They are avoiding foods high in fat, salt, and sugar.

However, as demand for natural, locally grown, and gourmet food grows, pizzerias are equally increasing their flatbread and whole-wheat and gluten-free crust options. Customers have also expressed a preference for quick-service pizza shops that accept online orders over traditional sit-down pizza restaurants.

Furthermore, as consumers increasingly use their smartphones or tablets to order for pizza, they want efficient internet interfaces that make it easy for them to customize pizza preferences. Thus, how operators employ technology will become increasingly critical to the pizza industry's performance.

What you Get in Your Pizza Business Plan Package

IV.- Pizza Customer Analysis

Profile of Target Market

[Company Name] will offer its services to those who live in [location] and nearby areas. [Company Name] will also serve workers of [location].
The people that live in the area we offer our services to are well-off and have enough money to dine out or order in dinner.

Demographics

The following are the precise demographics of the area:

Customer Segmentation

The following four customer groups will be our main focus:

• Parents:A great number of families in the area participate in the school and community activities. These parents are frequently on the lookout for a family-friendly spot to hangout with their children.


• Local office workers:There are about 6,000 people who work in offices within a quarter mile of our facility. We expect a significant number of them to stop by our restaurant during their lunch break.


• Students: within the [location] area are middle and high schools. Schools are an excellent target market for the business because they frequently order pizza for special gatherings and lunches.

V.- Pizza Competitive Analysis

Direct & Indirect Competitors

Pizza Garden
Pizza Garden launched its first franchise a year after it was created in 1988. Pizza Garden has almost 14,000 branches with roughly 60 percent of them in the United States. Like its rivals, the company's business concept is based on franchising. More than 90 percent of the company’s restaurants are franchised or under license agreements.
The Company’s menu has a variety of pizza selections with different toppings to suit local tastes and preferences. Pasta and chicken wings are also available at many branches of Pizza Garden restaurants. Pizza Garden provides casual dine-in, delivery, and takeout options.

City Pizzeria
City Pizzeria was established in 1985, and is one of the leading and biggest pizza restaurant chains in the United States. City pizzeria run and franchise pizza delivery and takeout options. The business runs in all 50 states as well as 34 countries.
The menu of City Pizzeria comprises pizza as well as additional side dishes such as breadsticks, cheese sticks, chicken wings, and desserts, which are all consistently prepared with high-quality ingredients.City pizzeria's quality control center system makes use of bulk supply and purchase of food to ensure uniformity in fresh dough production.
Furthermore, the marketing strategy of City Pizzeria has shifted to include more online and digital marketing. This is because of growing usage of internet and mobile technology by consumers.

Checkers Pizza
Checkers Pizza was founded in 1960. Since its inception, the company has expanded to more than 14,800 company-owned and franchised locations across the world. Checkers Pizza has branches in over 70 countries and runs in all 50 states.
It is also the world's second-largest pizza company. Checkers Pizza's main source of revenue is its pizza delivery service. Because of this, the company concentrates on securing its position in the pizza industry by providing convenient store locations and an effective supply chain.
The menu at Checkers Pizza differs by region, although it focuses on Italian-American main and side dishes. They recently expanded their menu to include artisan-style pizzas and handmade pan pizza.. Pasta, chicken, bread bowls, desserts, and oven-baked sandwiches are also available at Checkers Pizzas.

What you Get in Your Pizza Business Plan Package

Competitive Advantage

[Company Name] has a number of advantages over its rivals. These benefits are as follows:

- Location: [Company Name] is located close to the heart of the town. This enables us to have access to commuters arriving and departing from the train station, as well as local office workers, students, and passers-by. We also provide adequate parking space , making it convenient for consumers who own cars to drive in and patronize us.
- Affordable and excellent service: The pizza restaurant provides many service options that make it convenient for our customers. The services include dine-in, home delivery, and carry-out. Not only does this give our consumers more options , it also broadens our market reach.
- Management: our management team has years of experience in business and marketing. This gives us an edge over our rivals when it comes to marketing and serving customers.
- Relationships: [Founder's Name] has been a resident of the community for 25 years and thus, knows all the community leaders, media, and other influences. As a result, our company will not find it difficult to create brand awareness of our pizza restaurant.

VI.- Pizza Marketing Plan

The [Company Name] Brand

The [Company Name] brand will concentrate on the following distinct value proposition of the company:

• Affordable price point


• Providing a convenient location to offer services with options including dine-in, delivery, and carry-out


• A comfortable environment for families and friends


• Offering exceptional customer service

Promotions Strategy

Residents, businesses and schools within a 10-mile radius of the restaurant are projected by [Company Name] to be its target market. To reach these group of people , the Company's promotion approach are:

Direct Mail
[Company Name] will send direct mails to all the neighborhoods surrounding the restaurant. The content of the mails include general information about [Company Name], discounts and other incentives that will attract customers to visit the restaurant more often.

Public Relations
We will contact all local and regional publications and television stations and give them information concerning [Company Name's] launching and unique value offers.

Advertising
To boost brand awareness, [Company Name] will first place advertisements in local newspapers, radio stations, as well as support community events financially.

Sampling
[Company Name] will first give out free pizza samples to passers-by so that they can taste the richness of our products and as well, get to know more about our company.

Ongoing Customer Communications
[Company Name] will keep a website up to date and send out email newsletter every month to keep customers informed about upcoming events, products, and other news concerning the company.

Pre-Opening Events
Before launching the restaurant, [Company Name] will host pre-opening events targeted for potential consumers, local merchants and media contacts. This is to generate interest in [Company Name] and raise awareness in the community.

VII.- Pizza Operations Plan

The Company needs to undertake a number of functions in order to carry out [Company Name's] business model. These functions include:

Service Functions

• Waiters


• Cooks


• Cashier


• Delivery workers


• Maintenance personnel to keep the restaurant clean

Administrative Functions

• Bookkeeping, legal, marketing and other general and administrative functions


• Staff recruitment and training

What you Get in Your Pizza Business Plan Package

Milestones

[Company name]’s long-term goal is to become the leading pizza restaurant in the [city] area. We seek the standard by which other restaurants are judged.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII.- Pizza Management Team

The founder of the company, [Founder’s name] will be the company’s restaurant manager. He has 15 years of experience in the restaurant sector. He fully understands what it takes to run a restaurant business from the operations down to the standard procedures involved in the business. He also has team management and customer service experience.

He earned his bachelor's degree in Culinary Arts from the University of ABC.

Hiring Plan

[Company name] will be managed by [Founder]. However, we will need to hire the following people to open the restaurant:

• Two full -time waiters to begin with


• A Chef


• A Cook


• Restaurant Assistant Manager

IX.- Pizza Financial Plan

Dine-in and food delivery sales will generate revenue for [Company Name] according to the pizzeria income statement and pizzeria pro forma.

With regard to the pizza restaurant business plan financial model, food costs and staff salaries will be the primary cost drivers for the company. Furthermore, [company]'s marketing expense is predicted to increase in the early years as it makes its imprint on the market.

Capital Requirements and Use of Funds

[Company Name] is currently looking for a startup capital of $370,000 to open its pizza restaurant. The financial plan for pizza shop is to use the startup capital to cover expenses such as capital expenditures, staff salaries, marketing costs and working capital.

However, below is the breakdown of how the startup capital will be used:
- $250,000 : the pizza restaurant construction and design
- $120,000 : for working capital to cover for marketing, staff salaries and lease cost until [Company Name] gets to the break-even point according to the pizzeria business plan.

Pizza Financial Plan Sources And Uses Report

Key Assumptions

The following table reflects the key revenue and cost assumptions made in the financial model:

Pizza Financial Plan Core Inputs

Pizza Financial Plan Top Revenues Report

Pizza Financial Plan Top Expenses Report

Pizza Financial Plan Income Statement

Pizza Financial Plan Cash Flow Statement

Pizza Financial Plan Balance Sheet Statement