Gas Station Business Plan

9 Chapter Business Plan Template in MS Word, Google Docs and MAC Pages
Pitch Deck Template in PowerPoint, Keynote & Google Slides
5 Year Financial Model Template in MS Excel, Google Sheets and MAC Numbers
Financial Dashboard Template in MS Excel, Google Sheets and MAC Numbers
Business Model Canvas Template in MS Excel, Google Sheets and MAC Numbers
SWOT Analysis Template in MS Excel, Google Sheets and MAC Numbers
Competitive Analysis Template in MS Excel, Google Sheets and MAC Numbers

I.- Gas Station Executive Summary

Business Overview

[Company name] is a gas station in [Location] that provides refined petroleum products and lubricants to both commercial and retail customers. We also offer bitumen for asphalt production.

Furthermore, [Company name] is in the business of marketing and selling Liquefied Petroleum Gas (LPG) as well as other petroleum products. We are dedicated to offering energy that is safer, better, cleaner, inventive, more efficient and readily available for favorable economic, social, and environmental benefits. Supporting operations such as oil depots, storage, and transportation services in the [Location] area is [Company name]’s focus.

Services

The products and services [Company Name]’s offer are grouped as follows:

• Biodiesel


• Gasoline


• Diesel


• Lubricants


• Engine and Transmission Oils


• Coolant


• Brake & Engine Fluids


• Liquified Petroleum Gas (LPG)


• Snacks and Beverages

Customer Focus

The group of people we will offer our services to are those who live in [company location] and the neighboring areas. We will also extend our services to all workers in [company location].

Furthermore, since the area we will offer our services to is primarily dominated by the middle class, they are more likely to own cars. Thus, these factors are essential to our business.

Management Team

The Chief Executive Officer (CEO) of [Company Name] is [Founder’s Name]. He gathered 20 years experience in the gas station industry while working for a number of prominent gas stations. His career started in [19xx] after obtaining a certificate from [school ]. After school, he then went to work at [major chain} where he worked for X years.

Success Factors

[Company Name] has a very high chance of succeeding because of the following factors:

• The developing community we want to offer our services to are in need of more gas stations options. Thus our company will help meet their needs.


• Our company is situated in a high-traffic region which makes it more convenient for both a variety of residential and commercial districts to have access to our services. Gas station convenience store business plan throws more light on this.


• In the gas station industry, the management team has had proven records of being successful in the past according to the gas station business plan.

Financial Highlights

Funds required for starting up a gas station and how to use it.
For the start up budget, [Company Name] is looking for a $260,000 loan. The startup fund will be utilized to cover capital expenses, facility construction, as well as initial recruitment of staff. The fund will also cover marketing costs, and working capital. An average gas station business plan is incomplete without outlining how the funds will be used.

Precisely, listed below is the breakdown of how the start up capital will be used:

• $140,000: for store design and construction


• $120,000 : for working capital to cover marketing, payroll, and lease costs until the gas station cash flow becomes positive. When the cash flow of a gas station becomes positive, it means that the cash inflow is greater than cash outflow.

More details on this section is in the business plan for a gas station that you give to a bank for a loan. The biggest loophole for a gas station business plan is one without projected capital.

II.- Gas Station Business Overview

Who is [Company Name]?

[Company name] is a company that sells and markets gasoline, as well as diesel. We are dedicated to providing energy that is better, safer, cleaner, more efficient, inventive, and readily available. Our services also extend to providing refined lubricants and petroleum products for both the retail and commercial markets.

We will also carve out a small store in order to provide the public with a variety of snacks, beverages, and vehicle parts.

[Company Name]’s History

[Company Name] has been the top crude oil and gas producer in [City] for [x] years. In the year [year], [Founder's name] opened his first small gas station in [Location]. What motivated him to open up his own station was after discovering that there are no current gas stations within 5 miles of his area.

After opening his small gas station, it swiftly attracted sponsors, allowing it to expand its services. As a result, [Company name] now has [x] stations in [Location] which are outlined in the business plan for gas station.

The company has made the following achievements since its inception:

• Created the company’s name, logo and website


• Established the need for equipment and supply


• Started hiring for key personnel with relevant experience


• looked into other potential sites for expansion

[Founder’s Name]’s son, [Name] is currently in charge of the company. The company's objective is to provide value to all stakeholders, including our staff, business associates, franchisees, as well as the community and the environment.

[Company Name]’s Products/Services

[Company Name]’s products and services are classified under the following categories:

• Biodiesel


• Gasoline


• Diesel


• Lubricants


• Engine and Transmission Oils


• Coolant


• Brake & Engine Fluids


• Liquified Petroleum Gas


• Snacks and Beverages

III.- Gas Station Industry Analysis

In the past five years, there has been substantial growth in the gas station sector. The reason behind this growth is consumer spending. This is because consumers provide most of the revenue for gas stations instead of the commercial firms and in the last five years, consumer spendings has climbed.

Furthermore, as driving rates are predicted to rise, individuals are also expected to drive more. Thus, there will definitely be an increase in fuel demand for vehicle use. This trend, combined with cheap oil prices, has pushed consumers to upgrade to higher-grade car fuel, boosting profits in the gas station sector according to the gas station profit and loss statement.

Furthermore, as the world price of crude oil has decreased, operators have been able to cut buying costs without transferring all of the savings over to customers, resulting in higher profits.

Company owners also now depend on convenience store sales since they are more lucrative than fuel. This has resulted in a very high increase in industry profit margins in the last five years. Gas station financial model gives more explanation on this.

What you Get in Your Gas Station Business Plan Package

IV.- Gas Station Customer Analysis

Profile of Target Market

[Company Name]’s target market include residents of [Location] and the neighbouring areas within a 10-mile radius. We will also extend our services to tourists travelling by car.
Furthermore, the majority of the people in the area we will offer our services to are busy families who own cars. Definitely, these groups of people will always demand fuel for their cars, as well as service them.Thus, generating revenue for our company according to the gas station average cash flow.. Gas station profit calculator is a good tool to check the profit the company makes.

Demographics

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

The company’s main focus when offering its services will be the following three customer groups:

• Residents: Majority of the residents in the area where the company will run its business have cars. Therefore, there will definitely be high demand for fuel for their cars.


• Local businesses: Many local firms in our target area have a large number of staff who commute to work by car.


• Tourists: Tourists will also require fuel for their cars to continue their journey.

It is worth noting that before starting a gas station business plan,or any gas station business plan preparation, knowing the targeted customer group is key.

V.- Gas Station Competitive Analysis

Direct & Indirect Competitors

There are gas stations located within a five-mile radius of [Company Name]. And since they are closeby, they compete for clients directly or indirectly. These gas stations include the following:

Gas Plaza
Gas Plaza is a family-run gas station. Gas plaza has a convenience store which has restaurants, playgrounds, shower station, and souvenir shop. The plaza also has a fudge shop, a coffee shop, and a store filled with fresh premade and prepackaged foods like doughnuts, fresh produce, rotisserie chicken, as well as frozen meats.

Local Pump
Local Pump runs about a half-dozen other gas stations across the state. Aside from gas, each gas station sells deli-prepared foods, jerky, nuts, and tobacco goods.
Local Pump also sells tobacco, automobile parts, weapons and photography equipment. In recent years, the company has a mobile consumer base. In order to extend their services to these groups, Local Pump had to create mobile-based applications and location finders .

Gas Ranger
Gas Ranger is a privately operated gas station, convenience store, and truck stop business that was founded in 1984. The company is also in brand partnership with XYZ diesel. The aim of this brand partnership is to lure freight customers.
Gas Ranger has about 70 branches across the United States. Each of the 70 branches sell beer, cigarettes, fountain drinks, coffee, and snacks. They also provide other items suitable for late-night shoppers as well as daytime travellers.
Gas Ranger also offers fleet fuelling to their corporate clients; instead of customers sending drivers to go fill up the tank with fuel, the fuel comes to them.

What you Get in Your Gas Station Business Plan Package

Competitive Advantage

[Company Name] has a number of advantages over its rivals. These benefits are as follows:

- Client-oriented service: A full-time manager will be on hand to assist clients with all their requests.
- Management: [Founder's Name] has had a lot of success in the gas station business and will be able to leverage that experience to assure clients that [Company Name] has what it takes in providing the services they need.
- Relationships: [Founder's Name] has lived in the neighbourhood for over 25 years. Thus, he has developed a good relationship with many of the local leaders, media, and other influencers in the neighbourhood.

VI.- Gas Station Marketing Plan

The [Company Name] Brand

The [Company Name] brand will concentrate on the following distinct value proposition of the company:

• Client-focused gas and auto services, in which the company's objectives are in line with those of the clients


• Service centered on long-term relationships and personal attention


• Affordable premium goods and services

Promotions Strategy

Billboards
[Company name] will place a billboard in the neighborhood that will attract the attention of those living in the area as well as local businesses in the neighbourhood. Thus promoting the new company and its services.

Referrals
[Company name] recognizes that satisfied clients are the best form of advertising. The Company will incentivize its clients to bring in other businesses by offering money or other incentives for each new client brought in. However, this referral strategy will become more effective after the company is launched.

Local Publications
[Company name] will publicize its opening several weeks ahead of time in a variety of local newspapers and periodicals. Furthermore, regular commercials will run to keep relevant markets informed. [Company name] will use community newspapers, school publications, youth sports programs, and other media as its major advertising channel. Further publications are in a complete gas station business plan document.

Community Events/Organizations
[Company name] will advertise itself by handing out promotional brochures and attending local community events such as school fairs, festivals, homeowner organizations, and athletic activities. Real gas station business plan gives a detailed explanation on this.

Commute Advertising
[Company name] will recruit workers that will hold up and display signs along busy commute routes in order to draw people’s attention to the company. Doing this in a busy route will enable us to reach out to a huge number of working people who can afford our service about the launch of our company.

Customer Loyalty Programs
[Company name] will create a program with the theme of rewarding loyal clients. This will be a strategy to retain their loyal clients. However, clients who have been with the company for a long time will be eligible for the loyalty program, and referrals will be recognized as well during these rewards.

Direct Mail
[Company Name] will send direct mails to all the communities within the gas station site. These direct mails will contain general information about [Company Name] as well as discounts and other incentives that will attract customers to visit the station.

Pre-Opening Events
Before launching the gas station, [Company Name] will host pre-opening events targeted for potential consumers, local merchants and media contacts. The aim of organizing these events is to generate interest in [Company Name] and raise awareness in the community.

Pricing Strategy

To entice commuters, [Company Name] will keep its gas rates competitive with other stations within a thirty-mile radius of the station. To boost purchases, [Company Name] will reward loyal consumers and customers who spend more on purchase with discounts and coupons. The business plan gas station gives more details on this.

VII.- Gas Station Operations Plan

[Company name] will be open 24 hours a day, 7 days a week to ensure that customers are attended to whenever they visit the station according to the business plan for petrol station.

The company also plans to hire [A] mechanics and [X] cashiers during the busiest hours. Then during the off-peak hours, the company plans to recruit [B] mechanics and [Y] cashiers according to gas station business plan sheet. Furthermore, [Company name] expects to have [Z] customers every week.

However, the Company must undertake numerous functions in order to carry out [Company Name's] business model. [Company name] plans to hire X staff, who will be grouped in to the following job functions:

Service Functions

• Mechanic


• Gas pump assistance


• Maintenance staff


• Cash register/customer service functions

Administrative Functions

• Bookkeeping, Marketing, and other General and administrative functions


• Product sourcing and inventory management for the minimart

What you Get in Your Gas Station Business Plan Package

Milestones

[Company name]’s long-term goal is to become the dominant provider of gas and related services and products in the [city] area. The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII.- Gas Station Management Team

[Founder's Name] is the CEO of [Company Name] and has been in the gas station industry for 20 years. Despite the fact that [Founder] has never owned or operated a gas station, he has a vast understanding of the gas industry. His career started in [19xx] after obtaining a certification from [School]. After school, he then worked at [big chain] where he worked for X years.

[Founder] earned his bachelor's degree in communication from the University of ABC. [other person's name] will assist him run the business whenever he is away. The assistant has substantial operations and accounting experience.

Hiring Plan

[Company name]’s store manager will be [Founder]. Furthermore, we need to recruit the following people in order to open our gas station:

• Mechanic


• Gas pump assistance


• Maintenance staff


• Customer service and cashier


• Administrative assistant


• Inventory and Product Manager

IX.- Gas Station Financial Plan

The major source of revenue [Company Name] will be the sale of gas and other related products according to the gas station cash flow projection.

In reference to the gas station financial model excel, the following will be the primary cost drivers for the company's operations:

• Fuel cost


• Salaries


• Lease

According to the business plan for running a gas station and cash flow in gas station, cost of goods sold and marketing expenses are also significant cost drivers.

Capital Requirements and Use of Funds

For the start up capital, [Company Name] is looking for a $260,000 loan. The startup fund will be used to cover capital expenses, facility construction, as well as initial recruitment of staff. The fund will also cover marketing costs, and working capital.

Precisely, listed below is the breakdown of how the start up capital will be used:
- $140,000: for store design and construction
- $120,000 : for working capital to cover marketing, payroll, and lease costs until the gas station cash flow becomes positive according to the profit and loss statement for gas station.

Starting a gas station business plan template without outlining how the capital will be utilized makes the entire business plan template gas station incomplete.
However, aside from seeking money to start up a gas station of your choice, you can also go through the business plan for purchase gas station if you want to buy off someone’s gas station and take over the business.

Gas Station Financial Plan Sources And Uses Report

Key Assumptions

The following table reflects the key revenue and cost assumptions made in the financial model.

Gas Station Financial Plan Core Inputs

Gas Station Financial Plan Top Revenues Report

Gas Station Financial Plan Top Expenses Report

Gas Station Financial Plan Income Statement

Gas Station Financial Plan Cash Flow Statement

Gas Station Financial Plan Balance Sheet Statement