Boutique Business Plan

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5 Year Financial Model Template in MS Excel, Google Sheets and MAC Numbers
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I.- Boutique Executive Summary

Business Overview

[Company Name], located at [insert location here] and is a new boutique with a clothing boutique business plan focused on upscale children’s fashions. Our products are fashionable and desired by parents who want to dress their children with the latest trends and designers.

Services

[Company Name] has created a clothing boutique plan that will offer children’s clothing that falls into three categories: Infant, Toddler, and Pre-School Age. Featured fashions will change with the season as well as with specific holidays and events (Christmas, Fourth of July, Back to School, etc). A gift-wrapping service will be provided and gift certificates will be sold to encourage customers to buy for the children of friends and family members.

Customer Focus

[Company Name]’s clothing boutique business plan seeks to primarily serve the residents who live within a 10-mile radius of our boutique. Our target market is made of 27,827 residents and 1,750 workers who do not live in the neighborhood with an average income of $54,700. Additionally, 38.9% of our target market is married, 49.6% hold a professional occupation, and the median age is 34.

Management Team

[Company Name]is led by [Founder’s Name] who has been in the retail clothing business for 20 years. While [Founder] has never run a retail boutique himself, he was assistant manager at another boutique previously. As such [Founder] has an in-depth knowledge of the retail clothing business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.) and it was with this experience that [Founder] created his clothing boutique business plan.

Success Factors

[Company Name] is uniquely qualified to succeed because there are currently no high-end children’s boutiques in the community, its location, and its management.
Currently, there is no high-end children’s boutiques in the community we are entering. In addition, we have performed a clothing boutique feasibility study and surveyed the local population where we received extremely positive feedback saying that they explicitly want to frequent our business when launched.
Additionally, our location is in a high-volume area with little direct traffic and will thus be highly convenient to significant numbers of passersby each day. The management team has a track record of success in the clothing business, and the children’s clothing business is a proven business and has succeeded in communities throughout the United States.

Financial Highlights

[Company Name] is currently seeking $330,000 to launch its clothing store boutique plan. Specifically, $165,000 will be used for boutique design and the remaining $165,000 will be used to pay for marketing, salaries, and land costs until [Company Name] reaches break-even.

II.- Boutique Business Overview

Who is [Company Name]?

[Company Name] has created a clothing store boutique plan focused on upscale children’s fashions. Our products are fashionable and desired by parents who want to dress their children with the latest trends and designers.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the clothing business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL where he frequented an independently owned children’s boutique that enjoyed tremendous success. After several discussions with the owner of the boutique, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically, the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.

[Company Name]’s History

Upon returning from Fort Lauderdale and surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation] and created his clothing boutique business plan and financial model.
[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the boutique.

Since incorporation, [Founder] has developed the company’s name, logo, and website located at [hyperlink], determined the list of products to be offered, determining equipment and inventory requirements, and identified 20 potential suppliers and received preliminary interest from them.

[Company Name]’s Products/Services

Below is [Company Name]’sinitial list or product categories. Where appropriate, items are offered for Infant, Toddler, and Pre-School ages.

• Onesies


• Bodysuits


• Tops (long sleeve and short sleeve)


• Bottoms (pants, skirts, skorts, shorts)


• Sleepwear


• Swimwear


• Accessories


• Shoes


• Sweaters


• Jeans


• Dresses


• Outerwear

The boutique will offer free gift-wrapping service and sell gift certificates in any amount desired. Unworn, unwashed products can be returned for store credit. Transactions will be completed by skilled salespeople on the floor of the boutique, who will offer a high level of customer service and develop ongoing relationships with customers. Delivery of large items will be offered to customers.

Design

[Company Name] will develop a 5,000 square foot store whose key elements will include the following:

• Main Showroom


• Storage Room


• Check-Out Counter


• Restrooms


• Stroller Locker Area

Below please find a rough sketch of the floor plan:

The retail location has 20 dedicated parking spots which should suffice even in peak hours.

[Company Name] plans to be open 7 days a week, from 10 AM to 7 PM. As demand dictates, we may extend or reduce our hours.

III.- Boutique Industry Analysis

[Company Name] directly or indirectly competes with all children’s clothing providers nearby our boutique. Based on our clothing boutique feasibility study, competition will come from department stores, specialty children’s stores, and discount mass retail stores. The direct competition will come from companies offering high-end children’s clothing similar to [Company Name].

What you Get in Your Boutique Business Plan Package

Industry Statistics & Trends

The following industry-size facts and statistics bode well for [Company Name] and have assisted in creating our clothing store boutique business plan.
According to IBISWorld’s industry report, the U.S.children’s clothing market is estimated at $10.4 billion with just over 13,000 establishments. This translates to roughly $800,000 in average revenue per establishment. The report says that key competitors in the industry include Toys ‘R’ Us, The Children’s Place, Gymboree, Tween Brands Inc., and Carter’s.
The following detail other trends in the market:

• Population growth is set to be strongest among children aged 5 to 9 years, while the 10 to 14 age group looks set to decline.


• Women delaying childbearing until they are older and wealthier, will have a positive impact on premium, branded products leading to retailers offering designer wear for tots.


• Research and Markets notes “The quixotic nature of the market, where high-end items are desired but the same consumers shop at Target.


• Infant and toddler wear continues to claim the lion’s share of this market.


• Research and Markets also note “the proliferation of specialty “baby boutiques” and similar stores that cater to upscale and specialty niches.

IV.- Boutique Customer Analysis

Profile of Target Market

[Company Name]’s clothing store boutique business seeks to serve the residents of [company location] and the immediately surrounding areas.
The area residents we serve are affluent and are expected to spend more on children’s clothing per capita than the national averages.

Demographics

The precise demographics of the town in which our retail location resides are as follows:

Customer Segmentation

Our clothing boutique business plan will target wealthy parents, twenty and thirty-somethings, and grandparents.
We will seek to meet the needs of wealthy parents to dress their children fashionably while also attracting grandparents seeking high fashions for their grandchildren. Lastly, Whether they have children themselves, or not, the twenty and thirty-something customer group has friends and siblings who begin to have children and will be purchasing clothes for them as gifts.

V.- Boutique Competitive Analysis

Direct & Indirect Competitors

Based on our boutique clothing store feasibility study, Joey’s clothing, Macy’s, and Gymboree are located within a 10-mile radius of [Company Name], thus providing either direct or indirect competition for customers.
Joey’s Clothing is describe itself as a “selection that can’t be beat” and has been in business for 32 years. Joey’s offers a wide variety of children’s clothing for ages up to tweens.

Joey’s focuses on national and regional manufacturers that sell a wide variety of products. Joey’s generally has low and medium-priced options for each type of clothing. Joey’s does not sell at least 75% of the high-end products that [Company Name] plans to carry. Joey’s is also located on the outskirts of town and lacks foot traffic to its store.
Macy’s is in the mall in a neighboring town and carries a variety of children’s clothing. With national advertising and a high volume of sales overall, due to the many departments within Macy’s, Macy’s is well-known in the community as a source for children’s clothing.

However, Macy’s is not seen as a place to shop for gifts for children as the clothing within seems uninteresting and relatively low fashion. Most shoppers within the Macy’s children’s department are price-conscious mothers, who shop based on sales and discounts offered. Others dislike Macy’s for the long waits at checkout within the store.

Finally, “Gymboree carries high-quality children’s clothing and accessories in sizes newborn to age 12.” Gymboree opened a location five miles away from [Company location] one year ago. Gymboree has been successful, selling fashionable clothing that is still rugged enough to allow children to play.

[Company Name] has several advantages over Gymboree including its wide brand selection, centrally located location, and gift wrap services.
We expect that Gymboree will continue to thrive based on excitement about a recognizable chain among some townspeople. However, we expect that more and more customers will frequent [Company Name] based on the location and the fact that we are independently owned and operated.

What you Get in Your Boutique Business Plan Package

Competitive Advantage

Highlighted in out clothing boutique business plan, [Company Name] enjoys several advantages over its competitors including a 5 and under focus, management, and relationships.
[Company Name] will focus solely on clothing for children 5 years of age and younger, which is the fastest growing market segment by revenue. By focusing on younger children, we can carry a wider variety of high-end brands for these children. Further, our management team has years of children’s clothing retail experience that allows us to sell to and serve customers in a much more sophisticated manner than our competitors. Finally, having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders and newspapers, as well as clothing suppliers. As such, it will be relatively easy for us to build branding and awareness of our boutique.

VI.- Boutique Marketing Plan

The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.

The [Company Name] Brand

[Company Name] has created a clothing boutique business plan that focuses on the Company’s unique value proposition. We have created value by offering high-quality, fashionable clothing for children up to age 5, rotating clothing to always offer clothing for the proper season geared towards gift-giving and providing excellent customer service.

Promotions Strategy

[Company Name] expects its target market to be individuals living within a 10-mile radius of its boutique. The Company has created a clothing boutique business plan with a promotions strategy that includes direct mail, public relations, advertising, ongoing customer communications, and pre-opening events.

[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for people to visit the boutique. To complement our direct mail efforts we will initially advertise in local newspapers antod sponsor community events in order to gain awareness. Additionally, we will also maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Finally, [Company Name] will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name] and organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].

Pricing Strategy

[Company Name] has created a clothing boutique business plan where pricing will be appropriate for the high quality and level of service associated with the boutique. Pricing will be on par with Gymboree, and higher (though better quality) than Joey’s and Macy’s.

VII.- Boutique Operations Plan

To execute [Company Name]’s business model, the Company needs to perform many functions including administrative functions and retail functions. Administrative functions will require individuals who can work on legal, marketing, bookkeeping, etc., sourcing suppliers and managing supplier relations, and hiring and training staff. Retail functions will need team members who can perform functions such as customer service and check-out, gift-wrapping, gift certificate program management, display rotation and design, and janitor personnel to keep the boutique clean.

What you Get in Your Boutique Business Plan Package

Milestones

[Company Name] expects to achieve the following milestones in the following [] months:

VIII.- Boutique Management Team

[Company Name]is led by [Founder’s Name] who has been in the retail clothing business for 20 years and created a clothing boutique business plan based on his experience. While [Founder] has never run a retail boutique himself, he was assistant manager at another boutique previously. Further Founder] has an in-depth knowledge of the children’s clothing business including store operations and management, floor sales, display design, retail marketing, hiring and training workers, and children’s clothing fashions and trends.
[Founder] has personal relationships with salespeople at a variety of high-end children’s clothing suppliers. Additionally, [Founder] graduated from the University of ABC where he majored in Communications.

Hiring Plan

[Founder] will serve as the boutique manager. To launch the clothing boutique business plan, we need to hire an assistant manager who will handle much of the boutique operations and manage the boutique on [Founder]’s days off, 3 check-out and floor Staff to launch, and a part-time bookkeeper who will manage accounts payable, create statements and execute other administrative functions.

IX.- Boutique Financial Plan

[Company Name]’s clothing boutique business plan reflects how revenues will come from the sale of children’s clothing to customers.
The major costs for the company will be the cost of goods sold (supplier costs), salaries of the staff, and rent for a prime location. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $330,000 to launch its clothing store boutique plan. Specifically, $165,000 will be used for boutique design and the remaining $165,000 will be used to pay for marketing, salaries, and land costs until [Company Name] reaches break-even.

Boutique Financial Plan Sources And Uses Report

Key Assumptions

Below please find the key assumptions that went into the financial forecast and a summary of the financial projections over the next five years.

Boutique Financial Plan Core Inputs

Boutique Financial Plan Top Revenues Report

Boutique Financial Plan Top Expenses Report

Boutique Financial Plan Income Statement

Boutique Financial Plan Cash Flow Statement

Boutique Financial Plan Balance Sheet Statement